We are Vimba, a marketing consultancy that specialises in the travel and tourism sector.
We help destinations and travel brands reach new audiences and grow by combining research-driven strategy, creativity and a customer-centric approach.
With over a decade of global experience representing destination brands, we craft customised sales and marketing strategies to connect your brand with influential and fast-growing traveller segments. From positioning to execution, we help your brand stand out and remain top of mind.
Whether you're an agency, tourism board, or travel company, we offer the flexibility of a fractional marketing leader—providing expert support tailored to your needs, so you only pay for what’s essential to achieve your growth ambitions.
What we do (and do well)
Fractional Marketing & Business Development
Gain expert marketing and business development leadership without the full-time commitment. Our fractional service provides strategic direction and execution, delivering results at a fraction of the cost. We create tailored marketing and business development strategies to position your business for success.
Go to Market: International market entry and targeting strategies aligned with your goals.
Brand: Brand positioning, messaging, and content strategies to drive long-term awareness and growth.
Demand: Sales and marketing activations targeting specific audiences for immediate results.
Business Development: Lead generation strategies, RFP support, and proactive pitching to grow your business.
Team Leadership: Part-time, outsourced leadership to guide your marketing team towards commercial success.
Our flexible model allows you to scale up or down from as little as one day a week, adapting to your evolving business priorities.
Project-Based Advisory and Execution
Need help with a specific initiative? Our project-based services provide targeted expertise to ensure that every action aligns with your business objectives, from launching campaigns to market entry strategies.
Market Planning: Annual plans, market prioritisation, and budget allocation by activity.
Campaigns: Campaign ideation and execution tailored to your budget and objectives.
End-to-End Pitch: Pitch strategy and proposal development to drive new business wins.
Events: Event planning and execution to maximise ROI from owned and third-party events.
Projects are scoped based on your brief and quoted as a whole, designed to deliver within a set timeframe.
Retainer-Based support
Our retainer model provides ongoing support from a dedicated client service team to grow your market presence. With a global network of offices and partner agencies, we offer long-term in-market support across several key areas:
Market Representation: Acting as your on-ground partner, we offer a full-service sales and marketing approach, combining multi-channel strategies to drive long-term growth.
PR and Social Communications: We proactively seek editorial opportunities to create impactful media coverage. Our ‘always-on’ approach includes platform monitoring, new media exploration, press release creation, newsletters, and trend reports to enhance visibility.
Sales Representation: We drive lead generation, nurture key relationships, and unlock new partnerships. We handle product development, sales training, promotions, trade and airline partnerships, and attend or host events on your behalf.
Our retainer fees can be tailored to meet your goals, budget, and target markets.
Flexible solutions designed to enhance your marketing effectiveness
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Flexible solutions designed to enhance your marketing effectiveness ✴︎ ✴︎
How we do it (our approach)
At Vimba, we believe in a systematic approach to ensure every marketing decision is informed and impactful.
1. Market Research
We begin with comprehensive market orientation, analysing traveller trends and global data to identify the most promising opportunities.
2. Strategy Development
Our research drives tailored strategies defining your target audience, positioning, objectives, and channel optimisation.
3. Tactical Planning & Execution
Tactics without research-based strategy are likely to fail, leading to wasted resources. We bring strategies to life with measurable, creative, and resource-efficient campaigns, balancing investment for growth and ensuring marketing delivers tangible results.
Who we are (about us)
Hello, I’m Niamh
With over 12 years of business development and marketing leadership experience, I’ve had the privilege of helping travel brands grow across global markets. My career journey has taken me from Dubai to London, Singapore, and back to Dubai, working with Fortune 500 companies and iconic destination brands.
I’ve led market representation for some of the world’s largest DMOs and supported agencies in scaling their business development efforts, achieving significant revenue growth.
I’m passionate about crafting practical marketing and business strategies that deliver measurable, impactful results.
Let's create great work together
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Let's create great work together ✴︎
Get in touch
We offer tailored consultancy, fractional expertise, and long-term support to help you succeed.
Reach out today, and let’s explore how we can take your brand further.